The value of Sponsored Content and the Value of Influencer Marketing

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The value of Sponsored Content and the Value of Influencer Marketing

Have you seen our (growing infamous) hashtag #SHAMELESSPLUG? That’s our way of telling our readers what they are seeing is a paid ad, commonly refered to as Sponsored Content. Sponsored Content is a form of online advertising similar to Advertorials seen for decades in printed publications. Wikipedia describes it as ” is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. ” Which basically means it’s a sneaky way to get a message to viewers.

buzzfeed Advertorials virgin mobile

BuzzFeed continues to create highly sharable content to it’s readers while providing high visibility to it’s advertisers. and are two online blogs that thrive creating high quality content focused on what’s #WORTHDOING locally. While one (Whats2Hot) focused on nightlife & concerts to appeal to the target demographic of 21-35 and the other focused on city news and restaurants to focus on a different demographic of 25-45.  Thousands of dollars are spent creating content and driving traffic to this platform for the sole purpose of providing high quality viewership for advertisers.

ewd sponsored content orderup orlando

Interested in a food delivery app? Maybe. Interested in brunch? Orlando is the #1 City per capita serving brunch in the US and chances are you are. Sponsored content for OrderUp Orlando.

Sponsored content allows you to control the message.

Our advertiser’s have the ability to take advantage of this highly targeted demographic through one specific tool over all others: You guessed it, SPONSORED CONTENT. This is where we use the same editorial practices designed to create high quality local viewership and apply it to your business. Are you a new restaurant opening? Great.  Tell your story in a way that isn’t an over analyzed restaurant review written from somebody who is more concerned with the angle of the fork next to the plate then why you spent 10 years traveling abroad to find the perfect recipe for gazpacho. Are you a big brand looking to attract a local audience to your product? The same methods are used to educate what separates you from your competitors.

whats2hot sponsored content one80 melinda

One80 Skylounge reached over 50,000 local nightlife enthusiasts with a creative article focused on one of their star employees rather than covering the site with ad space.

Your Advertising Can be Shown on Multiple Platforms

The second super power of sponsored content it that when done correctly it shares well on social media channels. Have your sponsored content shared on Instagram, Facebook, and Twitter. We focus on growing our social media channels to a targeted ORGANIC audience to increase the effectiveness of your ad.


whats2hot sponsored content saddle up

Why use a meme to deliver a message? 13,106 impressions, 456 likes, and 79 shares will tell you why. Sponsored post for Saddle Up in Downtown Orlando.


Reach a Targeted Audience for less than $0.02 per person

Sponsored ad not only work but they don’t have to break the bank. You control the content and you can control just how big of our audience of 150,000 people you want to reach. We offer the most cost effective targeted local advertising in the city. Take advantage and Contact Us and let’s get started!


Cool video  or shameless plug? It’s both. Let our team create a video for you.

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