February 4, 2016
maintaining engagement with fans this super bowl sunday

Maintaining Engagement on Social Media this Super Bowl Sunday

Super Bowl Sunday is just around the corner. Come kickoff, how will your brand maintain engagement with its fans and followers? Not every brand can afford […]
January 11, 2016
Google rebrand

New Year, New Voice: Rebranding Your Business in 2016

After the Internet giant Google’s infamous logo change last September, many small businesses and mid-sized companies took a long, hard look at their own branding. Just […]
July 28, 2015

Building a Brand Message

The brand message is sometimes referred to as the tag line or slogan for a company or organization.  It’s a very short sentence or a few […]
July 21, 2015
Market Share and Voice for your business.

Voice and Market Share

Coca-Cola has been in existence in one form or another since 1886.  So, why does Coca-Cola still purchase advertising?  The brand is so established that many […]