ORGANIC SEARCH RESULTS AND PAID ADS DRIVE THE TRAFFIC TO YOUR WEBSITE
Search Engine Optimization (SEO) refers to driving traffic to your website through "unpaid" search results. Search Engine Marketing (SEM) consists of paid ads via major search engines as well as second tier paid platform networks.
The leader in world and local search results is Google. We stay up to date on guidelines and rules to keep your campaign on top.
Whether you are an online store, local restaurant, or news blog there are solutions to achieve your goals. Online store are looking for new website visitors and sales. Local restaurants will see value in working with Google listings for "local restaurant" and news blogs can drive organic local traffic. Together we find the right goals for you business.
MAKE A PLAN
Key word research is the first phase of planning. This is similar to researching stocks. While some key words seems obvious we look for the right key words to focus your overall marketing plan around. While popularity (most searches) may seem like the obvious answer they are typically the hardest to gain the most real results with. All of these options will be presented during this phase.
Search Engine content needs to be optimized with the keywords selected during the planning phase. Photos, back links, inter-site links, and formatting are all a part of the search engine optimization algorithm, and need to be closely monitored.
MANAGE & MONITOR ADS FREQUENTLY
Paid Search Engine ads run similarly to the stock market. You are betting against other competitors for ad word placement. As demand increases cost per click will as well. Ultimately, when handled by one of our pros, we can maximize your dollars by setting up alerts and paying attention to rival factors.
We let you know when and how your dollars are spent by running a report based on the terms set up during our initial and follow up meetings. These reports will show what we saw worked best and areas that should be changed or removed all together.