Jack Daniel’s & United States Bartenders Guild

Aloft Orlando Downtown Case Study – New Year’s Eve
July 7, 2015
Avenue Gastrobar
June 18, 2015

Jack Daniel’s & United States Bartenders Guild

“Sugarfree Media Group (Chris Nault) has been able to connect our brands with a very targeted demographic time and time again. Their creativity has helped us in developing memorable and sticky experiential programs that drive awareness and sales.¬† His staff is as motivated as he is to make sure all executions are top notch and all of this is captured by some of the best photographers in the business.”– MICHAEL J. RING, Whiskey Brand Champion¬†


To plan and create a unique event showcasing Gentleman Jack.

  • Create unique invitation printed piece
  • Distribute invitations to specific demo (whiskey enthusiasts, hospitality, and social influencers)
  • 100,000 unique media impressions
  • Event took place at Vanity Orlando on April 20, 2015