Aloft Orlando Downtown Case Study – New Year’s Eve

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February 8, 2016
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Aloft Orlando Downtown Case Study – New Year’s Eve

“Our hotel (Aloft Orlando Downtown) believes in local organic marketing to reach our specific market demographic. Sugarfree provides us with local marketing options through their websites as well as integrated those campaigns with special events. Those events filled rooms, generated revenue, and most importantly generated a buzz that has lasted months beyond the events themselves.” – CRAIG LEICESTER , General Manager Aloft Orlando Downtown

OBJECTIVE

Provide target marketed ads via local website Whats2Hot.com and create a for profit event celebrating New Year’s Eve that would increase the marketing reach exponentially. Event name was TOAST! www.nyetoastorlando.com

TARGET MARKETING TOOLS

  • Premium Banner Space on Whats2Hot.com
  • Social Media Marketing
  • Featured Blog(s)

EVENT PLANNING TOOLS

  • Create a unique URL/ website
  • Online ticket ability
  • Event decore/ set up
  • Audio/ Visual
  • Entertainment

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