It seems like the more connected we get, the harder it is to actually bond with our audience. The more hats that there are thrown into the virtual ring make it more difficult for we as marketers to get our messages across. If you can relate to this scenario, then you’re not alone.
IMAGINE THIS: You craft a killer piece of content, post it, promote it, and get no traction online. Does this sound all-too familiar? If this scenario sounds like your day-to-day marketing operations, you may be experiencing the Groundhog Day Effect, and if that’s the case, it’s time for a change.
The marketing nerds here at Sugarfree Media Group are going to give you some advice on how you can revamp your marketing strategy in 2016, so you can keep up with the ever-evolving tastes, trends and attention spans of the consuming public—your target audience.
Does your marketing mix provide updates as quickly as your consumer needs them? These days, people want their news in real-time, and we’re not talking about the 6 o’clock local news. We mean on-hand, click-of-a-button, livestream news. Just look at how quickly Periscope and Snapchat took off. You can attribute that success to the fact that people want to know what’s going on right now. In order to stay current, your business’s marketing mix should also provide its fans, followers and target audience with these real-time updates and the ability to follow along with your journey. Don’t know how? Let us do the work for you.
Email marketing isn’t dead. With the birth of content marketing, email marketing is going to be more important than ever. Is your business providing valued information to its customers via a weekly email blast? If not, hit up the content mavens at Sugarfree Media Group to run your email campaign. Without one, you’re losing the chance to capture leads, guide prospects along the sales funnel, turn fans into loyal buyers, increase conversions, drive traffic to your website, and much more.
As audience tastes have turned to video, video marketing has climbed to the top of the marketing pyramid. If your marketing mix doesn’t include some type of video, you’re missing out on huge opportunities. Video blogs (or vlogs), video shows, social media videos, and podcasts are great ways to get your audience engaged and immersed in a narrative. Video engages audience in a way other mediums cannot. Escape the Groundhog Day effect and breathe new life into your marketing mix with the addition of videos.
Now more than ever it’s important to update your marketing mix to reflect the advanced tastes of today’s consumer. Give the marketing nerds at Sugarfree Media Group a shout to see how you can escape the cycle and catapult your brand into the future. Click here to see a sample of Sugarfree Media Group’s video production capabilities.