April 4, 2016

The value of Sponsored Content and the Value of Influencer Marketing

Have you seen our (growing infamous) hashtag #SHAMELESSPLUG? That’s our way of telling our readers what they are seeing is a paid ad, commonly refered to […]
January 11, 2016
Google rebrand

New Year, New Voice: Rebranding Your Business in 2016

After the Internet giant Google’s infamous logo change last September, many small businesses and mid-sized companies took a long, hard look at their own branding. Just […]
July 28, 2015

Building a Brand Message

The brand message is sometimes referred to as the tag line or slogan for a company or organization.  It’s a very short sentence or a few […]
July 21, 2015
Market Share and Voice for your business.

Voice and Market Share

Coca-Cola has been in existence in one form or another since 1886.  So, why does Coca-Cola still purchase advertising?  The brand is so established that many […]